July 11, 2010

Tips for Joining Bazaars

Below is a post we wrote two years ago for Filipina Homebakers Online Group (July 2008)
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We are not expert bazaaristas, but a few stints the past few years
taught us a couple of things:

1) sell a product that is unique.
Some organizers make sure there are no redundant products
so you won't compete in an event where there are 5 to 6
suppliers of cupcakes or brownies! But as homebakers,
we should experiment and come up with
new and exciting things to offer the market.

2) sometimes packaging matters
When targeting the Christmas market, it is important that
your super delish baked goodies come in pretty packaging too!
It doesnt have to be extravagantly packaged,
a simply christmas-y accent would do or maybe a gift card
that comes with the goodies.

3) Consider the crowd attracted to the Bazaar.
Location is very important. Different bazaars attract different
crowds thus it affects what products will sell. A high end bazaar
would most likely have people who prefer sugarfree goodies
than a low end bazaar.

4) look for bazaar organizers with good reputation
You'll get less headaches if the organizers are actually organized.
Do they have specific media plan for the event? Flyers? Ads? Are
there other activities to bring in bigger crowds? Will they be
charging entrance fees? Note that its not bad to participate in
bazaars with entrance fees, sometimes you actually know what kind of
crowd will attend the event. Try to get feedback from other
Bazaaristas.

5) Check the dates and time of the bazaar
Are they open during the weekdays? weekends?
What time are they open? During office or school hours?
After office hours? How many days?
If you are required to stay until closing, will you have someone
to prepare for the following day's goodies?
These are the things you have to consider.

Make sure to ask whether the location is airconditioned or open air,
covered or open space! Because Icings melt!

6) Calling cards (and flyers) are a must
Not all visitors will buy during the event. They will probably buy a
box or two and if they like your product, they might order by bulk!
So always have calling cards ready

7) Start Planning!
Christmas is around the corner! Most of the bazaars are
starting to offer booths. So if you're planning to join,
better start early! :)

These are the things we feel important to share!
Do you have others?

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