When we were starting to decorate cakes, we use Wilton Gel to color fondant and gumpaste. The gel containers come in 1/2 ounce and 1 ounce. It was great and they even teach you how to mix up colors.
However, one issue we had is that our resulting cakes are pastel-y. Unfortunately, this is not always desirable. Granted that it may be because we didn't use enough gel, it was a bit difficult to use different sticks every single time to avoid contamination. We tried using Chefmaster, too, with the same results.
Finally, Americolor came into the picture. With it's fliptop bottles, we found it so much easier to use than the bottles. Just a little squirt goes a long way!
Since it was easier to color fondant and gumpaste, our cake colors became bolder and deeper. Reds are really red, blacks are really black!
We are sure that Wilton, Chefmaster and Americolor are all good brands but we think Americolor comes out as the winner just by its packaging! :)
We plan to conduct a comparative experiment on all three brands one time! Watch out for that! :)
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